Think Tank

Introduction: The Journey You Didn't Know You Were Already Taking Imagine a customer—let’s call her Sarah. Sarah hears about your...

Introduction: Why Mapping the Customer Journey Map Matters Running a small business means wearing a lot of hats. Between keeping...

Understanding Brand Visibility Brand Visibility and Its Importance Brand visibility gives you a competitive edge in the market, making it...

Branding isn’t just about having a logo or a catchy tagline—it’s about creating a brand identity and brand personality that connects with...

Ever wonder why denim has never gone out of style? Consistency.  Whether it’s a rugged pair of jeans or a chic denim jacket, denim has...

For small businesses in Tennessee, rebranding can offer significant advantages. It enhances brand recognition, allows you to tap into new...

In rapidly growing communities, small businesses must differentiate themselves to thrive. A strong brand strategy is essential for...

Creating a customer journey map can significantly benefit small businesses in Tennessee. This tool helps understand customer...