Understanding the Customer Journey Map: From First Hello (Online or In-person) to Loyal Customer
Introduction: The Journey You Didn't Know You Were Already Taking Imagine a customer—let’s call her Sarah. Sarah hears about your...
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Think Tank
Case Studies, Insights
& Digital Strategy
Mapping What Matters: How Your Brand and Marketing Influence the Customer Journey
Introduction: Why Mapping the Customer Journey Map Matters Running a small business means wearing a lot of hats. Between keeping...
How Organic Marketing Amplifies Word-of-Mouth (and Vice Versa) for Small Business Hair Salons in Tennessee
Why Word-of-Mouth Still Rules in the Beauty Industry For Tennessee salon owners, nothing beats the power of someone saying, “You’ve got...
How Organic Marketing Amplifies Word-of-Mouth (and Vice Versa) for Tax Preparer Small Businesses
Word of Mouth Marketing: Why It Still Reigns Supreme in Tax Prep There’s nothing quite like a trusted referral. Whether someone’s asking...
Word-of-Mouth Marketing and Organic Marketing: The Same Power, Different Delivery
This post is written with small business owners in mind—those who rely on genuine relationships, referrals, and online visibility to keep...
Blog and SEO: How They Help Grow Your Business
In the ever-changing world of digital marketing, one thing remains clear: blogs help SEO—a lot more than most small business owners...
Stop Just Posting: How to Make Social Media Posting Work for Your Business
What You’ll Learn from This Blog: Why social media posting alone isn’t enough—and what to focus on instead How social media...
The Power of Paid Marketing for Small Businesses: Why It Matters and How to Use It
What You’ll Learn from This Blog If you’re a small business owner wondering how to make paid marketing work for you, here’s what you’ll...
10 Proven Tips on How to Improve Brand Visibility Effectively
Understanding Brand Visibility Brand Visibility and Its Importance Brand visibility gives you a competitive edge in the market, making it...
Branding Like Denim: The Secret to Standing Out in Any Industry
Branding isn’t just about having a logo or a catchy tagline—it’s about creating a brand identity and brand personality that connects with...
Want To Be Remembered? Start With Consistent Digital Marketing:
Ever wonder why denim has never gone out of style? Consistency. Whether it’s a rugged pair of jeans or a chic denim jacket, denim has...
Top 3 Rebranding Benefits for Small Businesses in TN: Why It Matters
For small businesses in Tennessee, rebranding can offer significant advantages. It enhances brand recognition, allows you to tap into new...
Maximizing Brand Strategy Value for Small Businesses Located in Fast Growing Communities
In rapidly growing communities, small businesses must differentiate themselves to thrive. A strong brand strategy value for small...
Maximize Growth: Benefit Customer Journey Map for TN Small Businesses
Creating a customer journey map can significantly benefit small businesses in Tennessee. This tool helps understand customer...
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